Bob Soven can't help but stand out from the crowd. With a personality that's as untamed as his orange locks, Bob is equally adept at pulling pranks as he is innovating tricks—most notably the Trifecta and Billion Dollar Baby.

But he's not just another high flippin' wakeboarder. Bob will soon be as visible as Snooki and 16-year-old baby mammas, when his own MTV show Wake Brothers begins airing this June. The reality series will focus on the Soven brother's "sibling rivalry on steroids," as Bob tries to eclipse big bro and professional wakeboarder Phil Soven in and around the lagoon.

Bob was added to the SPY team in 2012, and the SoCal based sunglass and goggle brand is as thrilled to have him on board as he is to be sporting their high quality shades. "Spy is the shit," says Bob Soven. "I'm super pumped to be a part of the vision that is Spy. ... Wait, can I say shit?"