• AN OVERSIZED MAMMOTH WEEKEND

    November 15, 2011
    Categories: Canada, Europe, Ski, Snow
    Comments: 0
    AN OVERSIZED MAMMOTH WEEKEND

    This past weekend marked Mammoth Mountain’s annual opening festivities complete with powder, parties and SPY Platoon goggles. Professional snowboarders Louie Vito and Eero Niemela made the trek up the hill with SPY friends and family for some early season shredding and visits to local shops. SPY’s Platoon billboards spackled the stretch of Highway 395, giving everyone a face full of oversized pleasure on the pilgrimage. Under overcast skies and snow showers, it was the perfect opportunity to put the big, technical, spherical, Platoon goggles with the new pink Contact lens to the test.  They passed with flying colors in Mammoth’s flat light conditions. The next day saw clear, blue skies. … MORE >>

  • SPY Exposed On Mammoth Billboards

    November 08, 2011
    Categories: Canada, Europe, Ski, Snow
    Comments: 0
    SPY Exposed On Mammoth Billboards

    While you’re on your way to Mammoth’s opening weekend festivities, Nov. 10-13, make sure to take a good, long look at those enormous… Platoons! SPY’s “Oversized For Your Pleasure” Platoon goggle campaign can now be seen on Highway 395, South of Campground Entrance in Independence, facing south; and on Highway 395, North of Inyo/Kern, facing south. With SPY billboards popping out everywhere, you’ll no longer have to rubberneck to see the Platoon snow goggles. Snow is falling, pulses are racing and eyebrows are raising… MORE >>

  • SPY Quanta Sunglasses a Favorite in Outside Winter Buyer’s Guide, and Platoon Goggle Featured

    October 14, 2011
    Categories: Bike, Canada, Europe, Ski, Snow
    Comments: 0
    SPY Quanta Sunglasses a Favorite in Outside Winter Buyer’s Guide, and Platoon Goggle Featured

    Outside Magazine's Winter 2011-2012 Buyer's Guide features Outside's new favorite go-fast glasses, the SPY Quanta, and the new SPY Platoon Special Ops snow goggle. Check out a preview of the issue below. SPY Platoon Special Ops: Oversize goggles like the Platoon are stylish these days. They also happen to work well: the field of vision is massive, and the flexible frame wraps the face nicely, offering a but more protection from wind and cold. SPY Quanta: There's nothing wrong with wearing sunglasses that scream I own a carbon-fiber road bike. But it's also nice to get all the same features–fog-preventing vents, a secure fit, and big-time coverage–on a pair that doesn't scream I own a … MORE >>

  • SPY RELISHES HOT DAWGZ

    September 27, 2011
    Categories: Ski, Snow
    Comments: 0
    SPY RELISHES HOT DAWGZ

    Bear Mtn.’s annual Hot Dawgz & Handrails contest is touted as the biggest summertime snowboard event in the world and the perfect kickoff to get the masses hyped on the upcoming winter. While most of you were on the beach bronzing, surfing in red tide or sleeping off your hang over, the base of Bear Mtn. was transformed into a jib rider’s wonderland. With countless wienies in attendance and 130 tons of ice trucked in, chopped, screwed, and spread, spectators from all over Southern California were treated to handrail destruction, discounted season passes, SPY’s version of Duck Hunt, hand-drawn mustaches and product tosses. SPY’s Japanese ambassador Uma Abe thought he was here for a hot … MORE >>

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