Mike Losness

SPY WELCOMES NATE TYLER

Tue, 08 Nov 2011 17:18:30 GMT

Nate is a classic original, a surfer with timeless West Coast style and a knack for lofty front-side punts and blowing minds in the water. The Foundation line is coming out in ‘12, taking the SPY brand back to its roots at the beach through core shops nationwide, and a team of undeniably authentic, talented personalities is championing the cause. Perfect timing. Nate rips, he has incredible depth of character, his style is his unparalleled, and there’s not a better ambassador for The Foundation line as SPY reaffirms its heritage.

Tyler joins the current elite SPY surf roster that includes Wade Goodall, Parker Coffin, Mike Losness and John John Florence. Between road trips and boat odysseys, the Central Coaster will be updating fans on his weblog, www.simonsmoothballs.com, administered from his off-the-grid yurt in Templeton, Calif. To see Nate, stop by Encinitas, CA and check-out his billboard at the intersection of Encinitas Blvd and the PCH.

SPY Optic Shred 4 Cred

Mon, 22 Aug 2011 10:39:25 GMT

The second leg of the SPY Optic Shred 4 Cred Shop Challenge tour hit Huntington Beach, CA, Wednesday, August 17, bringing key So Cal retailers together in head-to-head competition for cash, store credit and bragging rights, SPY style. Jack’s Surfboards, Sun Diego, Surfside Sports, ZJ’s Boarding House, Channel Islands SB, and Surfride, and Katin suited-up for this surf ‘n’ turf event: a retro board-riding contest followed by a test of attrition atop a mechanical bull. SPY resurrected a quiver from days of old, and competitors drew numbers from a hat for random surfboard assignment. In the water, competitors armed with their wave-shredding weapons scored points for retro-style maneuvers and pizzazz. Surf City, U.S.A., did not disappoint with its south-to-north current and the inside reform sections which birthed the “Huntington Hop,” and everyone got his fill of waves. Brandon Smith of Channel Islands finished-off top dog in the surf portion of this two-part fete, followed by Brent Reilly of Surfride and Victor Done of Surfside, respectively. Thereafter, SPY team riders and contest judges Benny B, Mike Losness and Torrey Meister put down their clipboards and hit the waves, themselves, in a retro board challenge of the highest order. Benny B won the heat; Losness came in a close second. Following a quick lunch and a few coldies, the shops took to dry land for the second part of competition: single-elimination, freestyle mechanical bull-riding at Black Bull Chophouse. Surfside Sports and Surfride locked horns in a tie for first-place at the end of this exposition of virtual animal cruelty, which lead to an unprecedented and electrifying "bull-off". In the end, Surfside Sports found itself victorious over all suitors in this day of barrels and boots. A special thank you goes out to Black Bull Chophouse and the City of Huntington Beach, and to our retail partners who helped to make this happen.

US Open Spy Team Update

Mon, 01 Aug 2011 12:39:58 GMT

The US Open of Surfing day 1 and 2 have passed by and so far it's been amazing. Saturday began the early rounds of the Pro Jr's and Sunday continues into the round of 32 where we saw how SPY's John John Florence ripped small waves making it into the quarter finals which will run on mid day on Monday. On Sunday they also ran the Men's trial heat where the top 4 surfers get placed in the the ASP Prime event. Amongst the top 4 was SPY''s Torrey Meister. There was a lot of action with the SPY surf team in the water but there was some SPY action up on the corner of PCH and Main Street at HSS at noon. SPY had it's 1st signing which featured the surf team riders, Parker Coffin, Evan Thompson, Mike Losness and the hottest surfer on the planet Alana Blanchard. There were games, autographs, SPY hats, koozies, lanyards, stickers and even a hilarious cartooned backdrop for Facebook photos to enjoy. Day 1 and 2 were a blast with 7 more days of fun in the sun left! [caption id="attachment_10084" align="alignleft" width="317" caption="John John walking up from the beach into the competitor area"][/caption] [caption id="attachment_10085" align="alignleft" width="709" caption="video screen grab of John John's Pro Jr heat"]

[/caption]: Video screen grab of Torrey flaring in the testing conditions of HB during the Men's trials

[caption id="attachment_10098" align="alignleft" width="720" caption="Parker Coffin living la vida loca along with the rest of the team; Evan Thompson, Mike Losness and Alana Blanchard"][/caption] [caption id="attachment_10100" align="alignleft" width="720" caption="Facebook photo's facebook.com/spyoptic"][/caption]

Losness Bud Light Lime surf series video recap

Sun, 12 Jun 2011 20:51:32 GMT

2 weeks ago I promised an edit of Mike Losness and Torrey Miseter's run at the Bud Light Lime Surf Series well here it is..... Enjoy! To see more Spy surf team vids go to You Tube or Vimeo.

Losness Wins 1st contest in the Bud Light Lime surf series

Tue, 31 May 2011 12:59:15 GMT

May 27-29 launched the 1st surf contest of the Bud Light Lime surf series held at Churches Beach San Clemente, CA. There were 32 invited surfers 2 of them being SPY surfers Mike Losness and Torrey Meister. The event was all about fun. Catered food and beers were non stop. The finals included 1st Mike Losness, 2nd Kekoa Bacalso, 3rd Mitch Coleborn and 4th Roy Powers. Mitch Coleborn, Kelly Slater and Torrey Meister each won an expression session. [caption id="attachment_9068" align="alignleft" width="570" caption="Mike in celebration"][/caption] [caption id="attachment_9070" align="alignleft" width="612" caption="Losness checking in"][/caption] [caption id="attachment_9071" align="alignleft" width="640" caption="Ah..... the beach life is not so bad....."][/caption] [caption id="attachment_9072" align="alignleft" width="640" caption="Losness in competitive form"][/caption] [caption id="attachment_9073" align="alignleft" width="612" caption="Losness talking with Dion Agius (beanie)"][/caption] [caption id="attachment_9074" align="alignleft" width="612" caption="Torrey Meister in the Kubrik's hanging with the boy (Makua Rothman and Sunny Garcia)"][/caption] [caption id="attachment_9075" align="alignleft" width="612" caption="Photographer Chris Straley enjoying the fruits of a Bud Light surf eventIt's a good and hard final"][/caption] [caption id="attachment_9077" align="alignleft" width="612" caption="Losness and Coleborn waiting for the final results"][/caption] [caption id="attachment_9078" align="alignleft" width="612" caption="Losness holding the coveted 1st place trophy"][/caption] [caption id="attachment_9079" align="alignleft" width="612" caption="One of the best surf events that I have ever been to. The next one is up in Ventura CA in Sept!"][/caption]

BUD LIGHT LIME SURF SERIES

Thu, 26 May 2011 10:22:24 GMT

SPY's Torrey Meister and Mike Losness will be competing in The Bud Light Lime Surf Series this weekend, May 27-29. The kick-off event will be held at Church in San Onofre State Beach and the finals will be held at Point in Ventura on Labor Day Weekend. IMG is partnering with Surfline.com to broadcast highlight footage of each event’s contests, including full airings of the finals and exclusive behind-the-scenes footage. For more info check out www.Budlightlimesurfseries.com

Vote for Mike Losness' New Innersection Video

Fri, 06 May 2011 10:46:37 GMT

Visit innersectiontv.com and be sure to login and comment on SPY team rider Mike Losness' new video featuring tunes by Naked and Famous' "Young Blood." Their catchy beat will get stuck in your head then make you want to throw down aerials just like Mike.

SPY High Flying 4/20 Ride Day @ Pala Raceway in Concert with Jeremy McGrath, DC Shoes, Deft Gloves, Kawasaki, KTM, Transworld Motocross and Wahoo’s Fish Taco

Thu, 21 Apr 2011 17:33:19 GMT

SPY High Flying 4/20 Ride Day @ Pala Raceway in Concert with Jeremy McGrath, DC Shoes, Deft Gloves, Kawasaki, KTM, Transworld Motocross and Wahoo’s Fish Taco SPY brought one of the largest crowds on record to Pala Raceway yesterday, as it celebrated the completion of the “SPY Shady Spot” portable lounge at this renowned moto venue with a different kind of ride day. Hundreds of motocross riders, fans and industry folk showed-up to witness the first “Dethrone the King Holeshot Race” featuring Jeremy McGrath as the reigning king. Dozens of Average Joes (some less average than others) lined-up for a shot at the crown, and two Pros in Joes clothing wound-up toppling the The King from his throne! (Not that that King needs any excuses, but he got stuck good in the middle of some serious chaos off the line, with a sea of speed freaks bumping shoulders and grabbing throttles en route to the holeshot… What happened to “safety first”?!) It was an all-SPY podium at the awards ceremony. Congrats go to SPY endorser and KTM’s own Mike Sleeter and SPY athlete Grant Langston. Sleeter was presented the Holeshot Winner’s trophy by none other than MC himself and the ever-creepy Matt “Smelly” Chong. After grabbing some lunch from Wahoo's Fish Taco it was time to dive into the industry-stacked SPY Mini Bike Relay. Team Deft Gloves took top honors, just nudging out the SPY team who took second, followed by The Easter Bunnies and Team Kawasaki in third and fourth place. Special thanks to Jeremy McGrath, DC Shoes, Deft Gloves, Kawasaki, KTM, Transworld Motocross and Wing and the crew at Wahoo’s Fish Taco. [caption id="attachment_8561" align="alignnone" width="750" caption="3 MC's fly over...Photo by Brett Hillyard"][/caption] [caption id="attachment_8558" align="alignnone" width="750" caption="SPY Shady Spot at Pala"][/caption] [caption id="attachment_8552" align="alignnone" width="750" caption="SPY's legendary MC, surfers Mike Losness and Parker Coffin"][/caption] [caption id="attachment_8554" align="alignnone" width="750" caption="SPY's wakeboarder Melissa Marquardt, Alliance Wakeboard's Bill McCaffray and son "][/caption] [caption id="attachment_8571" align="alignnone" width="750" caption="Winners of the mini bike race Logan Darien, SPY's "Smelly" Chong and Brian Foster"][/caption] [caption id="attachment_8563" align="alignnone" width="750" caption="The DC crew strategizing the holeshot race"][/caption] [caption id="attachment_8565" align="alignnone" width="750" caption="The calm before the storm. Who will dethrone the champ? "][/caption] Want to see what you missed? Check out more photos at facebook.com/spyoptic

Losness continues the bar on being the hardest working man in surfing

Thu, 03 Mar 2011 14:57:46 GMT

No matter how hard you try it maybe never be as hard as Spy's Mike Losness. It's been 5 years since Transworld Surf quoted Mike as being the "Hardest Working Man in Surfing" in the magazines Pro Spotlight article. It's seems as though Mike has not skipped a beat or lost any of that drive. Read this quick interview on Surfing Mag's website.

Miss Reef contest in Hawaii

Mon, 15 Nov 2010 21:54:44 GMT

The Miss Reef contest in Haleiwa Hawaii Ok this really has nothing to do with Spy other than a few views of Mike Losness and Dean Morrison judging the Miss Reef contest but it's way too good not to post. There's nothing better than a happy ending!!!!! Enjoy!

PacSun USA Surf Team at the Billabong ISA World Surfing Games Day 4-6

Tue, 26 Oct 2010 23:57:46 GMT

Well it's almost over and the US team has been eliminated. Nevertheless Ben Bourgois and Mike Losness were surfing well throughout the event and it was a lot of fun for them.

PacSun USA Surf Team at the Billabong ISA World Surfing Games video #2

Thu, 21 Oct 2010 23:10:22 GMT

See Spy's Ben Bourgeois and Mike Losness and the rest of the US team during the 1st day of competition. PacSun USA Surf Team in Peru - Episode Two is IN! from Surfing America on Vimeo.

PacSun USA Surf Team Sweeps through the First Day of Competition at the Billabong ISA World Surfing Games

Thu, 21 Oct 2010 12:32:19 GMT

Day 1 the US team does well. Both Ben Bourgeois and Mike Losness win their heats.

2010 Billabong ISA World Surfing Games

Wed, 20 Oct 2010 15:35:48 GMT

PacSun USA Surf Team arrived in Peru 3 days ago for the 2010 Billabong ISA World Surfing Games. Spy's Ben Bourgeois and Mike Losness are there representing the US team in the Open Mens division.

US Open of Surfing

Mon, 02 Aug 2010 02:59:55 GMT

It's that time again for the US Open of Surfing. The US's biggest surf event. Huntington Beach is sunny and the crowds are here. Spy surfer's in the junior pro division are John Florence, Alana Blanchard, Evan Thompson, Tyler Newton and Nick Rupp. In the WQS event are Dean Morrison, Alana Blanchard, Ben Bourgeois, Mike Losness, John Florence, Clay Marzo and Torrey Meister. The juniors has started the first 2 days and after some hard heats the remaining surfers are John Florence and Evan Thompson into the quarter finals. The men WQS trials has finished and Mike Losness advanced into the main event. There are going to be some exciting times during the next week so check back for the updates and some great pics! Enjoy! [caption id="attachment_5968" align="alignleft" width="636" caption="Benny B displaying the perfect turn."][/caption] [caption id="attachment_5969" align="alignleft" width="803" caption="This is why the US Open of surfing is the US's biggest surfing event. "][/caption]

BENNY B GRABS SECOND AT THE 6TH ANNUAL REEF SWEETWATER PRO AM

Tue, 20 Jul 2010 10:28:00 GMT

Photo:  Wblivesurf.com Yeow Benny B! Congrats on taking a 2nd place finish at the 6th Annual Sweetwater Pro Am Surf Contest in his hometown of Wrightsville Beach, NC! The inconsistent chest to shoulder high waves and steamy hot weather made for yet another successful event. Both sand and ocean was jam packed with sun soakers and surf enthusiasts throughout the entire event! Despite Spy's Mike Losness not making it to the finals on Sunday afternoon, he was out and on the jet ski afterwards towing contestants for the Red Bull Tow At Challenge huckin some dudes at some high tide surf. The SPY crew spent a few days in Wrightsville Beach out to support Sweetwater and the SPY team riders. Between our SPY bat signal, our snow cone giveaway in the 90+ degree weather, the human corndog contest, the human water weenie contest, a Friday night dance party with DJ Lord Walrus at Red Dogs followed by some impromptu midnight body surfing. You could say we managed to keep pretty busy! In true SPY fashion it was time to puke and rally when a SPY Saturday night jam featuring Organix at Red Dogs came knocking...SPY made sure EVERYONE walked away with sore feet and sweaty armpits as once again the house was packed and the dance floor was jumping. We can't wait to come back next year!!!

[caption id="attachment_5820" align="alignnone" width="700" caption="Gorilla Marketing in Wrightsville Beach!"][/caption] [caption id="attachment_5822" align="alignnone" width="700" caption="Benny, double fisting as usual!"][/caption] [caption id="attachment_5818" align="alignnone" width="700" caption="SPY Surf Segment Manager John Oda is always down to share!"][/caption] The SPY base camp in Wrightsville Beach, NC Spy team rider Wade Goodall with a public service announcement! Back lot of the surf contest Nothing is cooler than a snow cone. Not even The Fonze!! Mike Losness does a signing in between heats Corn dog anyone? You know your hungry! Corn Dogged Contestants Benny B as the judge - voted the gal as the winner! She beat out her comp by taking an entire bottle of mustard in the face! She earned her SPY's! SPY's Nick Rupp wears the Kubrik in black Rumor has it that Josh from Spy is really into tying guys up. Here he demonstrated his skill set. As his suit fills up with water, he must sprint a 30 yard dash and back Weenies! Testing the SPY bat signal out for two solid nights of debauchery at Red Dog's... At Red Dog's for Friday and Saturday night, the $50 fishbowl was THE drink of choice for people looking for a long painful morning. Mike Losness and Paul Fisher saying what's up The Spy/Reef model search quickly turned into a search for open space!! Reef Model contestant Benny B gives the thumbs up Inside Red Dog's Try getting to the bar...good luck! Benny B and Mike Losness on the back screen in their latest Reef film 'Cancer to Capricorn.' Eye SPY!

SPY+ Reef Sweetwater Pro-AM Surf Fest

Tue, 13 Jul 2010 15:58:54 GMT

SPY IS ONCE AGAIN THE OFFICIAL EYEWEAR SPONSOR FOR THE 6TH ANNUAL REEF/SWEETWATER PRO-AM SURF FEST Back for another round of calamity, SPY is the official eyewear sponsor for the 6th Annual Reef/Sweetwater Pro-Am Surf Fest July 16-18th in Wrightsville Beach, North Carolina. With a $20K pro prize purse at stake Oceanic Street will see 96 pro surfers from around the globe compete for the purse including SPY's very own recent Wilmington Sports Hall of inductee Ben Bourgeois. Also competing will be SPY’s Mike Losness, Nick Rupp along with Florida wonder brothers Evan and Cody Thompson. Get your butt down to the beach and kick it with SPY! We’ll be throwing down beach games all weekend long keep the crowd pumped in between action in the water. Stupid human tricks will abound with crowd favorites such as the human corndog and the human water weenie. Don't miss out on the scavenger hunt---you never know what you’ll find on the beach! The 95+ degrees won’t even matter with all the fun we have in store for you. Just you wait... Join SPY Friday night at Red Dog’s, 5 North Lumina Avenue, Wrightsville Beach. Doors open at 9pm. DJ Lord Walrus will be spinning out beats and keepin’ the bodies moving. If you can hang like we do, Friday will really just be a warm up for Saturday! Join us again Saturday night at Red Dog’s. Doors open at 9pm with Organix with special guest Kaze. SPY will be lighting up Wrightsville Beach both in and out of the water July 16-18...come on down and get a piece! For more information about the surf fest check out www.wblivesurf.com.

SPY'S LOSNESS ON FUEL TV'S "THE DAILY HABIT" 5.19.10

Wed, 19 May 2010 11:27:24 GMT

TUNE INTO

"The Daily Habit" with SPY's Mike Losness – Wednesday 5.19.10

We continue Reef Week with surfer, artist, Reef team rider and all around SoCal ripper, Mike Losness. Plus, Mike joins Timmy Curran on a California rail ride at the premiere of “The Union Express.” Also, we’re bringing you a never-before-seen, jaw dropping musical performance by the ever entertaining Foxy Shazam. Mike Losness’ sponsors include: Reef, Spy Optic, Timmy Patterson Surfboards, Adina, Dakine and Body Glove.

Mike wears the all new Kubrik in Brown Horn.

For more information, check out www.fuel.tv/thedailyhabit

Tyler Newton gets Podium

Sun, 28 Mar 2010 17:44:14 GMT

The Vans Pier Classic was held on March 25-28 at Huntington Beach CA. There was fun surf throughout the event and the beaches were hot and filled with spring breakers who enjoying the surfing and the great weather. Ben Bourgeois, Mike Losness, Tyler Newton, Nick Rupp, Magnum Martinez, Cody and Evan Thompson, Nathan and Ivan Florence were the Spy team riders that came to compete in the Vans Pier Classic. The Spy one surfer who was really inform for this event was Tyler Newton. Tyler lost in the WQS quarterfinals due to an interference call but made it up by ripping his way into the Pro Junior final where he eventually finished in 4th place. Stay tuned for the video of this event. [caption id="attachment_4298" align="aligncenter" width="1024" caption="Tyler Newton far left 4th place in the Pro Junior"][/caption] [caption id="attachment_4299" align="aligncenter" width="1024" caption="Ben Bourgeois heat winning interview"][/caption] [caption id="attachment_4300" align="aligncenter" width="803" caption="Nick Rupp getting agro before his heat"][/caption] [caption id="attachment_4301" align="aligncenter" width="768" caption="Parker Coffin came down to support the crew"][/caption] [caption id="attachment_4302" align="aligncenter" width="978" caption="Ivan on the left and Nathan Florence on the right came to rip the wave in HB"][/caption] [caption id="attachment_4303" align="aligncenter" width="810" caption="Tyler in the red jersey per heat wax up and Dege O'Connell in the background"][/caption] [caption id="attachment_4304" align="aligncenter" width="587" caption="3Slobs.com buried one of Andrew Doheny's surfboards for someone to find under this sign"][/caption]

Mike Losness and Innersection.tv

Wed, 24 Mar 2010 17:10:21 GMT

Well the 1st round is done and the final results are in. Mike Losness finished 2nd overall and secured a spot in the final DVD production of Innersection. Mike Losness and Spy would like to thank all you that voted for him. For Mike's interview on his 2nd place click here. Congrat to you Mike!