Wade Goodall continues to redefine the art of surfing, bending perceptions, defying conventions and crushing all sense of predetermination. To catch a glimpse into Wade's journey in mid-stride, you are invited to live thru our lens. MORE >>

15-yr-old Parker Coffin from Santa Barbara is a charismatic ripper and one of the best young surfers in the world. With Rincon as his home break, Parker has honed his hallmark backside surfing style: expressive, smooth, fast and explosive. Parker is a standout in the water, but his personality separates him from his peers on land, as well. He has a natural ability to captivate and humor anyone within shouting distance. In this video you get a quick view of what he is all about. To get more of Parker, check out his blog at youngwisetails.com . Enjoy! MORE >>

SPY dodged gators and pythons to get to Clermont, Fla. and resident SPY wake guru Parks Bonifay recently. Check out this quick recap of what went down... MORE >>

SPY® and photographer Chris Straley made their way out to the North Shore for a photo shoot with Kauai girl and surf industry bombshell Alana Blanchard. Check out this short-but-sweet behind look into how it all went down. MORE >>

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The SPY crew made their way to Florida before the dawn of wake season to catch-up with Shane Bonifay in his 'hood. The venue wound-up moving miles away from Shane's stomping grounds of Orlando to Clermont, and the agenda switched from pre-season biz to mandatory good times on and off the water. Always easy to kick-off the season's planning session with a couple boats, good friends, a mindset bent on fun and cool people cheering our boy Shane on. Check out the video below. MORE >>

It wasn’t that long ago West Coast Customs took on the unique project of building the SPY+ RV into drivable destination with the Discovery Channel film crews in tow. And now, this Sunday, March 20th 9:00 pm (PST) you can check out their creation during the SPY + WCC premiere showing of INSIDE WEST COAST CUSTOMS on Discovery's HD Theatre! Proof that looking good takes effort and style, the legendary builders, WCC, teamed up with the SPY Optic brand to make something truly amazing. Tune in for the hour-long special as WCC founder Ryan Friedlinghaus and his crew turn the SPY+ RV into a mobile showroom, the likes of which you’ve never seen.  This dream machine has the touch that only WCC … MORE >>

Filthy does not do this video justice. Nasty doesn't do it justice either. Filthy McNasty might be a tastier way to say the day we just spent on Jeremy McGrath's ranch was monuMENTAL. Jeremy asked us at SPY+ if we would help get a freeride track set up and we literally jumped at the chance. We also figured that we would throw Kevin Windham and Antonio Cairolli into the mix for gits and shiggles. The end result... MonuMENTALly Filthy. Live Thru Our Lens. MORE >>