We're pleased to celebrate our latest collaboration with Culture Brewing Co, the SPY Super Session IPA.
Brewed locally in Solana Beach, California- this beer was crafted with local's summer in mind. It's for those that stay busy but still want to enjoy a cold brew. Whether it's long days on the water, endless laps on the track or day-drinking with friends a 6-pack of the SPY Super Session is sure to keep the party going. Coming in at 2.8% ABV, this ULTRALIGHT IPA holds no shortage of flavor.
Photo by Joshua Rowe
The can concept was designed by SPY’s Creative Director – Mark Hibdon. When asked about his creative process for this collab, this is what he had to say:
How did you come up with the concept for the can?
When the chance to collab with Culture came up, my first thought was: how do we bring SPY’s edge into their clean, beachy vibe? I kept coming back to the idea of graffiti and guerrilla takeover marketing—like, what if we just hijacked their can and drew all over it? That “takeover” felt very SPY, and that’s where the concept clicked.
Collabs can be challenging. What were key elements that you wanted to represent from each brand?
Collabs get messy when they’re forced, but this one just lined up. SPY and Culture already appeal to the same audience, so the only real hurdle was getting their team stoked on the idea of us taking over their existing can design, the Mosaic. Once they were in, it all flowed.
A closer look at the can reveals some doodles from the SPY world. Which one is your favorite part of the can design?
I snuck in a few things that nod back to SPY’s history and my personal hobbies too. If you look closely, there’s a snowboarder ripping down a mountain and a moto guy doing a wheelie. Those little Easter eggs are probably my favorite part.
Why do you feel this collab is special?
Both brands live in the surf and beach space, so the fit was natural. But honestly, what made it special was the Culture crew. They’re good people making killer beer, and I was already a fan before this collab. Getting to team up with them feels like one of those projects dreamed up by our in-house design crew, except this was real.
Pictured: Trent Lopez, Jason Smith and Jenna Dellamano of Culture Brewing Co
The SPY team was lucky enough to be present on canning day and participate alongside the Culture Brewing team during the process held by Boomhut Mobile Canning.
Pictured: Stephan Stermon, Sean Lewis and Justin Dyresen of SPY Optic
This beer release was a first for our team and will forever be special to us because it embodies the importance of community, collaboration, and creativity- key components of both the SPY and Culture Brewing ethos.
This collaboration will be available in all the Culture Brewing tasting rooms on draft and in 6-packs for a limited time and we hope that fans will be able to get their hands on a pint and celebrate with us!
Cheers,
SPY