Inc. and its affiliates and brands, including Spy (collectively, “Spy Optic
Inc”, “we”, “our”, or “us”). “Sites” refers to
any of our microsites, mobile websites, and platforms we operate or use that
personal information we collect in connection with our pages on social media
sites, such as Facebook®, Twitter®, LinkedIn®, Instagram® or others
(collectively referred to as our “Social Media Pages”). We do not
knowingly collect or maintain personal information provided by children under
the age of 13 without the consent of a parent or guardian.
information do we collect about you on our Sites and Social Media Pages?
We may collect
information about you from a variety of sources, including when you provide us
information, when we observe or collect information through technology, when we
receive information about you from third parties, and/or when we collect
information on our Social Media Pages.
We may ask you to provide information
about yourself directly to our Sites, such as the following:
username and password
We may also allow
you to use your personal social media account, on social media sites (“Personal
Social Media Account”), to provide information to us when you participate
in certain features on our Sites. This information may include any information
you have shared on your Personal Social Media Accounts, such as the following:
list of friends
It is possible
that we will be able to continue collecting this information from your Personal
Social Media Accounts should the information be revised by you later. You may
choose not to provide us with certain requested information, but then you might
not be able to take advantage of some of the features on our Sites.
Observed or Collected Through Technology
- Navigational Information.
Navigational information, such as the following, is collected by us and
our third-party service providers when you use our Sites:
type and version
Internet service provider used to access our Sites
of links to arrive at our Sites
pages requested and viewed
spent on our Sites
our mobile websites and apps, technical information about the device used, such
as screen size, cookie support by the device and how images may appear
- Location Information. Our Sites
and emails include features that may require collecting different types of
location information that we then use for the specific feature you have
selected, such as:
Email. Our emails may
use your IP Address to determine the postal code where you are located when you
open the email. This allows us to tailor content to you.
- Cookies and Other Technologies. We and our
service providers may utilize cookies and other technologies, such as
pixels and web beacons (also known as “clear gifs” and “pixel tags”) to
recognize you, perform analytics, customize your experience, and serve advertisements.
Cookies are very small files placed on your computer, and they allow us to
count the number of visitors on the Sites, distinguish repeat visitors
from new visitors, improve our marketing, and perform analytics. They also
allow us to save user preferences and track user trends and activity. We
may also enable advertisers and ad servers to promote third party products
and/or services by placing advertisements on our Sites. These advertisers
related to served advertisements. These cookies allow the ad server to
recognize your computer or other device each time they send you an online
advertisement to compile information about you or others who use your
computer or other device. This information allows ad networks to, among
other things, deliver targeted advertisements that they believe will be of
most interest to you. For information on how to opt out of the use of
cookies and other similar technologies see Section 4 below.
Obtained from Third parties
We may combine
information about you from other sources with the information we have collected
about you on our Sites or Social Media Pages.
Collected on our Social Media Pages
information may be collected directly by us through our Social Media Pages.
The type of information we would collect is similar to what is described above
under “Information You Provide.” Personal information may also be collected
does not cover the privacy and security practices of the social media sites on
which we have our Social Media Pages.
2. How do we use the information we collect about you?
The information we
learn from you helps us personalize your experience with us and our
communications to you, and helps us continually improve your experience on our
We use the
information you provide, information collected through your Personal Social
Media Accounts, and information collected on our Social Media Pages for things
opening an online account
servicing our customers
advertising and marketing, including emails, text and postal
personalizing your experience when visiting our Sites
responding to your inquiries
market research and surveys
conducting events, promotions, and contests.
fulfilling your orders and/or requests
navigational information gathered through technology for determining things like:
which parts of our Sites are most visited or used
the effectiveness of our Sites
difficulties in accessing our Sites
the number of visitors to our Sites
average time spent on our Sites
any programming errors or failures on any of our Sites
We use information
collected through cookies and similar technology to determine many of the same
things listed for navigational information above. In addition, cookies and
similar technology are used for things like:
your experience on our Sites
tailored ads on other sites, as described above
marketing to you based on your preferences on or use of our Sites
the effectiveness of our advertising.
We use third-party
analytics providers, such as Google Analytics, to measure traffic and usage
trends, and to help us better understand your use of and interaction with our
Sites and Social Media Pages. For more information on how Google uses data when
you use our website, click here.
Similar to the
navigational information described above, the social media sites where we have
our Social Media Pages may provide aggregate information and analysis to us
about visitors to our Social Media Pages. This allows us to better understand
and analyze our user growth, general demographic information about the users
of, and interaction with content on, our Social Media Pages.
we share your information with third parties?
We may share your
personal information with the following:
contractors, vendors and affiliates so that they can provide information to you
about their and our products and services,
contractors, vendors, affiliates and third party service providers in order to
perform tasks on our behalf such as the following:
in servicing our products
and improving our communications with you
based and hosting services
in our advertising
parties so that they can offer products or services
it is necessary for completing or servicing any transactions that you have
authorized and, in some instances, to verify the existence or condition of your
account with a financial institution, credit bureau or other third party
required to cooperate with a subpoena, search warrant or other legally valid
inquiry, court order or other legal process, or as required or permitted by
protect the rights, property or safety of our website, our users or others,
including where necessary for the establishment, exercise or defense of legal
necessary and appropriate to protect us from harm due to fraud or other illegal
choices do you have over how we use your information?
We give you
choices about the information we collect and how we communicate with you.
- Email: You may
opt-out of our marketing emails by following the instructions listed in
the email that you received. However, even if you opt-out you may still
receive non-marketing emails, such as customer service communications.
- Text: You may
opt-out of receiving marketing text messages at any time by texting “STOP”
to +1 (833) 383-1120. We will send a text to you to confirm that you have
been unsubscribed. For further information, please see the Texting Policy
- Mobile Device Location Information. Your
mobile device or tablet settings may allow you to disable location-based
services, which will prevent our Sites from accessing your precise mobile
device or tablet location information. We recommend you review the help
or user manual provided with your device for instructions.
- Desktop Device Location Information. Your
desktop web browser may allow you to remove permission you granted
through your desktop device for our Sites to access your location
information and/or completely block requests for location information.
We recommend you review the help or user manual provided with your
browser for instructions.
- Email Location Information. Your email
program may allow you to prevent the pixel tags or images in the emails
you receive from us from downloading, which will also prevent our service
provider from accessing your location information. You can also
unsubscribe from receiving our emails, as described in the “Email”
- Cookies and Similar Technologies: If you do
not want us to deploy cookies in your browser, you can opt out by setting
your browser to reject cookies or to notify you when a website tries to
put a cookie in your browser software. If you choose to disable
cookies in your browser, you can still use the Sites, although your
ability to use some of the features may be affected. You should also note
that our systems may not recognize “Do Not Track” headers from some or all
about opt out programs that third party advertising companies participate in,
and the effect of opting out, click the following: DAA Opt Out click here or NAI Opt Out click here. By clicking
these websites, you will then leave our Site for another online site where you
may specify your preferences under that opt-out program. You can also click
the preference icon that may appear on some of our advertising served through
- Postal Marketing: If you no
longer want to receive marketing materials from us via regular postal
mail, please email us at customercare@BolleBrands.com and tell us that you
want to be removed from our postal mailing list, including the postal
address you wish to have removed.
Opt-Out Rights: Under California law, if you are a resident of California
and have previously communicated with us, you may make a written request
to us about how we have shared your personal information during the prior
calendar year with third parties for their direct marketing purposes. In
response to your written request, we are allowed to provide you with a
cost-free means to opt-out of such sharing rather than providing the
information about these third parties. We are providing the opportunity
to opt out, which you can do by submitting an opt-out request via email to
customercare@BolleBrands.com. This email should include your name, all of
the postal addresses and email addresses that you have provided to us, and
a request to opt-out of sharing your personal information.
do we secure your information on our Sites?
Our Sites utilize
commercially reasonable precautions, including, encryption technology,
firewalls, and other reasonable technical, administrative and physical measures
designed to protect the personal information in our custody or control from
unauthorized access, use, modification and disclosure. Moreover, we regularly
monitor our systems for possible vulnerabilities and attacks. While we
implement these security measures on our Sites, you should be aware that 100%
security is not always possible.
We may enable you
to navigate to third-party websites through links on our Sites. We do this for
your convenience. If it is not one of our Sites, we do not endorse, may not
have any affiliation with, do not control and aren't responsible for those
third-party websites and/or their Internet and web practices. Whether the
third-party content appears within our Site environment (like a map frame), or
you leave our Site for another website to view it, the terms, conditions, and
privacy policies of those other websites govern your online experience. Please
review their terms of service and privacy policies if you have any question
about their practices.
We may make
do you handle biometric information?
We provide a
virtual try-on tool for your convenience. The virtual try-on tool uses
augmented reality technology to allow you to “try on” certain of our products,
such as sunglasses, virtually, in order to get an idea of what the product
would look like on your face in real life. We do not store any biometric
information when you use the virtual try-on tool.
The virtual try-on
tool functions in real-time on your device. The tool works by processing the
image you upload through your webcam by utilizing an AI algorithm to identify
the position of different key features on the image of your face—such as your
eyes, ears, and nose. The algorithm then positions a box over the image of
your face, allowing the application to position a digital image of the selected
eyewear product on top of the image of your face to make it appear as if you
are wearing the selected eyewear product.
virtual try-on session, no information or data relating to your face are sent
to or from any external servers. The virtual try-on tool does not store,
obtain, or transmit any retinal scans, facial geometry, or other biometric data
externally, and does not have the ability to store, obtain, or transmit any
retinal scans, facial geometry, or biometric data externally. The process of
applying selected eyewear products on top of your face is all completed locally
on your browser session, with no collection, preservation, storage, or
transmittal of any facial data outside of your browser.
can I contact Bolle Brands?
If you have
Effective as of: 31 October, 2022