We created a lens with color so vivid and details so sharp, it will not only boost your mood, it will also redefine how you see the world.
We call it HAPPY BOOST™.
Standard color enhancing high-contrast lenses increase a limited amount of colors while other colors are diminished, and the colors that are enhanced are only 15% more than the naked eye. This enhances color in an unnatural and unbalanced way, providing an inferior visual experience.
HAPPY BOOST™ was designed using a proprietary formula developed by artificial intelligence that tested over 10 million unique lens combinations, which lead to one incredible lens that offers 30% color enhancement beyond the naked eye. This means ALL colors are enhanced, without sacrificing any others.
HAPPY BOOST™ enhances color and contrast 30% more than the naked eye and at least 15% more than other brands’ lenses, allowing you to enjoy more of what the outdoors have to offer.
HAPPY BOOST™ features our revolutionary patented HAPPY® Lens Tech that lets in the good blue light that helps to boost your mood and alertness.
THE ATV OF LENSES.
From full super-bright sun, to dipping in and out of tree cover, HAPPY BOOST™ Bronze with our Ice Blue Spectra Mirror was specifically formulated to provide mind-blowing color and contrast in a wide variety of conditions.
Shop Happy Boost
This Lens Will Redefine How You See The World / FAQs
We set the bar pretty high with our industry-changing HAPPY® Lens tech but we wanted to see what more we could offer – more color, better visual acuity and comfort, and greater glare protection - and it all had to be on top of the therapeutic benefits of our proprietary HAPPY Lens Tech already provided. It was an incredibly tough challenge but we did it, and we believe this lens will set a new standard in eyewear. TV screens didn’t stop getting better once they went to color from black and white – why should we settle for doing that with sunglass lenses?
We weren’t able to summon a cyborg from the future, so we utilized software that analyzes millions of color combinations and factors in time of day and different weather conditions. We input the ideal visual experience we wanted to achieve and were able to test over 10,000,000 color/tint combinations to help us create a lens that truly will change how you see the world – a massive boost of ALL colors while maintaining the white point, all while integrating our proprietary HAPPY® Lens Tech. Using AI allowed us to create a lens that could never have been made using the traditional process.
Our mission for the first HAPPY BOOST tint was to create the ATV of outdoor lens that could deliver the ultimate outdoor experience in the widest variety of conditions. This combination is the one that gave us the result we were looking for.
HAPPY BOOST enhances ALL colors by 30% vs the naked eye while maintaining white balance. This means that objects which are white, stay white. Objects which have color appear natural and realistic.The closest competitor to HAPPY BOOST enhances colors unequally by 15% vs the naked eye. What’s lost? Yup, you guessed it… white balance. This means unnatural, unrealistic color enhancement.
It depends on the base tint, but our most popular HAPPY lens tint enhances color by approximately 6% vs. the naked eye, while HAPPY BOOST enhances color by 30%. The closest competitor to HAPPY BOOST enhances colors unequally by 15% vs. the naked eye. What’s lost? Yup, you guessed it…white balance. This means unnatural, unrealistic color enhancement.
HAPPY BOOST™ has the same amount of “HAPPY tech” that our HAPPY Lens has, but with more vivid colors and increased contrast. Our HAPPY lens tech is designed to allow the optimal amount of good long wave blue light, so we did not change this for HAPPY BOOST.
The naked eye usually sees a balance of color, and when you wear sunglasses you are doing so to protect your eyes from harmful UV and glare, but you often have to give up the balance of color, and colors can get muted. The most popular “color enhancing” lenses on the market used different tints to enhance color and contrast. The problem is that this will pop certain colors but not others. For example, if you have a color enhancing lens with a pinkish base, reds will pop but you will sacrifice yellows and greens. That’s what makes HAPPY BOOST different and more color-enhancing than the other lenses on the market – our formula, developed using AI with millions of data points, deliverers balanced color enhancement so you experience vision that is closer to how the naked eye experiences colors, while maintaining the white point and without sacrificing color
Anti-reflective (AR) coating is applied to the backside of the lens to reduce the amount of reflection. This is a critical feature in high-performance lenses and reduces eyestrain and fatigue.
Hydro-oleophobic coating is applied to the front of the lens and helps repel water (hydro) and oil (oleo) for cleaner lenses and clearer obstruction-free vision. Why is that a good thing? Ultimately it helps keep your vision clear of water, dirt and oil from things like fingerprints.